Once you’ve attended a networking event, make sure to be proactive and connect with them on social media.
And when you’re in a room with others, use the handy app on LinkedIn to Identify those who you want to build a relationship with and send them a quick connection request.
But don’t just leave it there. Interact with their posts, send them a message saying how good it was to meet them, or even ask if they fancy meeting up for a coffee to chat more. The actual networking event isn’t about getting immediate business or sales, it’s the first step to nurture a mutually beneficial working relationship. It’s never just about the people in the room either – when you make a good impression your new connections are likely to recommend you to their wider network.