Out of all the social media platforms, it appears that Twitter is the one that people know less about. So, today, I’ve made it my mission to share some facts and Twitter statistics that hopefully will make you see it in a different light.
Twitter in numbers: A day in the life of this social media platform
Here are the latest Twitter 2021 facts:
There are 335 million active users every month.
- It has 192 million active users every day.
- The average age of users is 40.
- 63% of users are between the ages of 35 to 65.
- 82% of business use it as part of their B2B marketing strategy.
- It grew by 8% in 2020.
- It is predicted to grow by 2.4% in 2021.
- UK is the third biggest user behind USA and Japan.
- 500 million Tweets are sent every day.
- 70% of users are men.
- 40% of users go on to purchase something they have seen on Twitter. They may not buy it immediately, but Twitter really has the power to influence a decision.
I hope that these Twitter stats 2021 encourage you to get active on this platform.
Is Twitter right for you?
Before deciding to use any social media platform, you really need to think about whether it is right for you and for your business. With these statistics, it’s highly likely that Twitter will be. Have a think about the following: what’s your purpose for using social media, will the people you want to follow be there, and will your customers and potential customers hang out there?
The main reason why people and businesses alike turn to Twitter is to seek the latest industry information. It really is a great source for ‘breaking news’.
It will come as no surprise then to hear that journalists use Twitter to find newsworthy articles and to keep up with real time events. So, if you’re looking to build a relationship with a journalist to get you in the press, Twitter is the place to be.
Fast and furious
Tweets have a very short lifespan and are incredibly snappy. This fast and furious behaviour ensures that the information shared is always precise and to the point.
It’s not static either, videos are on the rise and proving to be very effective. Twitter has seen a 62% increase in the posting of videos over the past 12 months.
Influencing your community
Think about the content of your Tweets. You can educate, inform, entertain, and sell. But remember too many salesy posts can put off your followers and you could end up being muted.
- Showcase what it is that you do or sell.
- Join in conversations.
- Follow people in your sector to learn about the latest news and trends.
- Follow your potential customer to learn about them and what they want.
- Educate your followers and highlight your expertise.
- Be yourself.
Personal and business accounts working together
Many high-profile company owners also have their own personal accounts allowing you to gain additional insight into sectors that interest you the most.
You’ll also see that many companies clearly encourage their employees to have their own accounts giving them more presence on the platform with these knowledgeable advocates. This is another great way that you can get on the radar of your potential customers – if you know the companies you’d love to work with, then striking conversation with their staff, especially those in decision-making positions, can work to your advantage.
It’s a safe environment
In the first half of 2020, Twitter suspended 925,700 accounts. They even dealt with the wrath of Trump!
It’s highly likely that the majority of these accounts deserved to be suspended but it wouldn’t surprise me if a very small number were suspended because the user simply didn’t know the rules.
And no, it’s not always serious
Twitter is often thought of as quite a serious and negative place. But this is far from the truth. When you follow and be followed by, the right people and businesses then it really is a positive place to be. A place where you can thrive and become part of a welcoming and supportive community.
As proof, the award for ‘Most Used Emoji Twitter 2020’ goes to the laughing emoji . This emoji was used over 2 billion times!
Want to read more?
What’s Coming Up:
My Twitter Online Workshop starts on 28 September 2021. The workshop will be delivered over four days and for one hour every day (plus a spot of homework!) I will teach you the best proven techniques to drive business enquiries through your Twitter account.
So, start thinking about your goals over the summer and let’s get you the business you deserve!
Click on the button below to find out more about the course content.
Bye for now,