Camera shy – not a problem: Particularly on LinkedIn posts with text only, can actually perform better than those with a picture, so please don’t worry. These posts above without an image did really well – it was the content that got them noticed.
But it’s worth noting that Facebook posts do perform better with an image and on Instagram you can’t post without an image, so think about what ‘behind the scenes’ pictures would work well. These are better than reaching for a stock photo – as these get used a lot, they don’t grab the attention as much as a unique image.
Social Media Content Ideas – get your creative juices flowing with these:
Behind the scenes photos
- Tips
- Quotes
- Questions
- Snippets from your blog
- Snippets from articles
- Announcements
- Business/organisation news
- Congratulate staff, other businesses, your partners, your customers!
- Anniversary announcements
- Research findings
- Industry news
- Event updates
- New product/service development
- New product/service launch
- Product/services features
- Infographics
- Videos
When writing social media content, focus on providing the following:
Useful information and adding value.
- Content that will appeal to your potential customers.
- Behind the scenes information.
- Share personable pictures of you and your workspace – tell your story.
- Make your potential customers feel they know who you are before they pick up the phone.
Gain customers using Facebook:
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There are modules under every section;
Section 1: Setting up a Facebook Business Page from scratch
Section 2: Navigating the settings
Section 3: Setting your page up so it ranks higher in the searches
Section 4. Posting content that works
Section 5. Engaging with your audience to increase your page likes
Section 6. Monitoring and measuring success