To drum up excitement, curiosity and that all important FOMO feeling (Fear Of Missing Out) on your social media pages talk about your newsletter; say that it’s on its way to your subscribers and tease your audience with what’s in it. Don’t give too much away, just the headings and a tiny snippet is enough.
Do this every time. Once or twice is never enough. Having these reminders regularly is the way to go. Never assume that your subscribers are expecting it, or that your social media audience already know about your newsletter.
Another one of Maeri’s email marketing tips is to also talk about something that has appeared in a previous newsletter. For instance, a particular issue is trending which you covered the month before. Talk about this on social media to inform your audience that your newsletter is a wonderful source of information and to get signed up to it.
What a fab way of using social media to build your email list without any of the salesy talk!