I was delighted to invite Lucy Jackman, copywriter and blogger extraordinaire to my Monday lunchtime livestream. It was great to see so many people watching live – it’s clear that you want to hear her top tips on how to create social media content from your blogs.
The question I asked Lucy was, “how do I generate content for my social media posts from a blog?” I chose to ask Lucy this question as she really does know the value of a blog and the way they can be used to showcase the writer’s credibility, knowledge, and expertise. Sharing relevant and insightful information from your blogs helps to build up trust with your followers, customers and potential customers.
And it’s up to you how you use your social media posts. You can simply share snippets of information taken from the blog as stand-alone posts which provide valuable information OR you can use them as teasers to drive the reader to the blog itself which sits proudly on your website. Driving traffic to your website is always a great thing to do.