LinkedIn training sparks 3 new business enquiries within a week and 130% increase in post views for sales team in just a month.

About Jungheinrich UK

Jungheinrich is a premium manufacturer of forklift trucks
and provider of warehouse solutions across the UK. Following an introduction
from Warrington Business Exchange, who recommended my services, Head of Sales,
Kevin Barber, asked me to deliver a LinkedIn training programme at their
offices in Birchwood, Warrington.

The brief

The training was for ten employees in the National Sales
team. Kevin was keen for his team to learn how to use LinkedIn to generate new
business enquiries. We planned in a half day training session, with a follow up
a month later to make the team accountable, to ensure the training was

The training

I delivered a three-hour interactive and engaging training
session for the team at their base in Westbrook. The sales managers brought
their laptops, so they could respond to challenges I set them during the
session. I also set some tasks to complete in their own time during the month
before our follow-up session. They worked together as a team but were also
competing against each another to achieve targets.

We covered:

  • How LinkedIn works
  • How to raise your personal profile
  • Finding and connecting with potential clients
  • Working as a team to boost visibility of content
  • Creating content to enable cross selling
  • Using content to drive enquiries from new
  • Measuring performance

After the first session, I encouraged delegates to ‘ask me
anything’ via LinkedIn messaging – another chance to get active on the
platform. After four weeks, I returned to run a one-hour session designed to
review the learning, analyse data and answer any further questions.

The results

The team noticed an immediate impact after week one, with three people enquiring about their products. And after four weeks, the group collectively achieved:

  • 130% increase in post views
    (5000 increase)
  • More than 1000 new followers gained
  • 70% increase in profile views
  • An upturn in team members found in searches

The sales team now has an increased LinkedIn presence, with more prospective clients seeing their content. All ten sales managers are more comfortable using LinkedIn as part of their role and feel confident using it to generate new business enquiries.

Well done Team Jungheinrich!

“I would highly recommend this LinkedIn training, Becs content was useful and very informative. Adding an element of competition in really drove the team to implement the training and show off their improving stats to other staff. It just shows the impact of LinkedIn when you focus your approach and activity in the right way” Kevin Barber, Head of Sales, Jungheinrich

Follow Jungheinrich UK on LinkedIn.

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