- Advent calendar posts. For 24 days there is an opportunity to feed the curiosity of your followers in an entertaining way. There are two ways you can go about this: you can film yourself opening a calendar, or you can create your own social media calendar.
Why not share something about yourself. For instance, if you have a penchant for pens, paper, paperclips, and the like, you can film yourself opening a stationery calendar. We’d all love to see what you get and hear your ‘oooos’ and ‘aaaahs’.
And if you fancy giving it a go yourself, you can write a post every day for advent and mix them up with discounts, fun facts, voucher codes, corny jokes, social media Christmas games, and maybe incorporate some of my other suggestions too. Your followers will keep an eye out for them!
- Embrace celebration days. If you’ve purchased my Special Days of the year UK Social Media Wall Planner 2022 you’ll know that everyday has a celebration attached to it. Some days are for raising awareness, some are just for fun, many are to celebrate everyday heroics, and others really do get us thinking more deeply about a subject.
I’ve already spotted that in December there is a Poinsettia Day. Why not take a picture of this gorgeous red plant in your office and show others where you work? There’s also a ‘Go Caroling’ day too – a fab excuse to get your team into the Christmas spirit and sing a carol to share on your social media.
- Run a festive competition. To run a successful competition you need to think about ways to attract the right customers. An irrelevant giveaway will only get you more followers who will never do business with you – they’ll only be after a freebie!
My blog, How To Run Competitions On Facebook and Instagram Successfully will tell you everything you need to know about these social media Christmas giveaways and competitions.