People don’t like to be sold to on social media, and LinkedIn is no different. Aim for around 20% of your LinkedIn posts to be of a more ‘salesy’ nature – no more. And even then, don’t be too full on!
So that leaves 80% of your posts to showcase your values, talk about what goes on behind the scenes, demonstrate your knowledge of your sector, ask for feedback, entertain, etc. Anything that you know your target audience will like, enjoy, or find interesting.
Before selling, you must create content that builds a trusting relationship with your LinkedIn connections.