Facebook and Instagram Ads Workshop, starts 20 April 2022
Get your Facebook and Instagram advertising campaign up and running over this 6 week hands-on workshop.

Facebook and Instagram Ads Workshop, starts 20 April 2022

This workshop will teach you how to effectively advertise through Facebook and Instagram to generate more business.

Online Facebook and Instagram Ads workshop delivered over 6 weeks

***If you live or work in Warrington, Cheshire East or Cheshire West you may be eligible for a 40% grant through Accelerate. for more details click HERE***

If you are boosting posts rather than using the Facebook Ads platform or you’ve dabbled in Facebook Ads manager, but not had much success and don’t really know how it works then this workshop is for you.

Facebook Ads can be a bit daunting when you first open the application, but once you know your way around they can be utilised very simply and effectively.

With diminishing impressions on your organic reach for Facebook and Instagram Business Pages, Facebook Ads are one of the most cost-effective ways of advertising your products/services.

Delegates will be encouraged to implement the learning as they progress, with the opportunity to gauge feedback and support throughout the duration of the training.

The key areas that will be covered include:

  • What makes a good Facebook/Instagram Ad
  • The do’s and don’ts when it comes to advertising on Facebook and Instagram
  • An overview of how the Ads Platform works
  • Creating different target audiences
  • Understanding and using the different campaigns depending what your business objectives are.
  • Setting up different ad sets (target audiences)
  • Setting up different ads on Facebook and Instagram under each ad set.
  • How to use various content creation tools/techniques to create simple but effective graphics and videos
  • What all the data means and how to monitor and measure the success of Facebook and Instagram Ads

Throughout the Facebook and Instagram Ads workshop delegates will:

  • Set up Facebook Business Manager to deliver their advertising campaign
  • Identify and map out their ideal customer to help create ads that resonate with their target audience
  • Set up ads that go live throughout the training, testing different audiences and Facebook Ads.
  • Learn how to effectively A/B test ads to drive down costs
  • Understand what sort of budget is required and how to scale up a Facebook  advertising campaign once ads have been tested.

Delegates will leave with live Facebook and Instagram ads running and come away confident on how to create, edit and identify which ads give the best return on investment for your business.

Cost £344pp (With Grant £206.40pp email: acceleratecandw@chester.ac.uk)

Dates:

  • 20 April 9:30-11:30am
  • 27 April 9:30-11:30am
  • 4 May 9:30-10:30am
  • 11 May 9:30-10:30am
  • 18 May 9:30-10:30am
  • 25 May 9:30-10:30am

This course can be delivered in house on dates to suit you with a minimum of 6 delegates, email: info@SocialMediaExec.co.uk to enquire (grants available for this up to 31 May 2022).

“Just completed Social Media Executive’s Facebook Advertising course and found it incredibly helpful. Becs took us through the process step by step over four online sessions so we had time in between to try it out and come back with any questions. It was a lovely group and Becs’ knowledge and expertise has helped me to feel more confident using Ad Manager, running campaigns and creating targeted audiences. I will definitely use Social Media Executive again in the future.” Lindsay Colbeck, freelance PR consultant

“I’ve attended 2 of Rebecca’s Facebook courses now and have come away with my head buzzing with possibilities of how I can use Facebook for business more effectively. After feeling initially daunted to use Facebook Advertising, following Rebecca’s advice I have now set up my first Ad campaign!! What Rebecca doesn’t know about Facebook is not worth knowing, would highly recommend her courses.” Dawn Beschorner, Howard Worth Accountants

“I attended the Facebook Ads for Beginners course this morning. What a great course! Learnt so much! It was a relaxed and friendly group and no question was a stupid one. Put my new found knowledge into practice when I got home with my first FB ad and within 5 minutes of it going live I had an enquiry! Will be monitoring results with interest and I now know what to do whether it’s successful or not thanks to this morning’s course.” Samantha Worsley, Cards by Samantha

 

Becs Bate
Social Media Consultant, Social Media Executive

#GetSocial

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