Another thing about social media that inner critics love to grab on to is the number of followers, likes and comments that your competitors get on their posts. So what!
It’s a fact that some business owners love to have huge followings, they may have run a lot of competitions to get them, or even bought them! As only a small percentage of followers ever get to see posts, this is actually very bad practice – I bet most of their followers are not interested in buying from them and are just there for the occasional freebie
And it’s OK if your posts don’t get many likes or comments. A lot of people don’t engage – but they are watching! You have to remember that quite often, people don’t want to be seen to want a certain service, in this case they’ll never engage but more likely to private message instead.
Concentrate on building your own community with people you want to work with. These are the people who value your service and who are genuinely interested in your social media posts.