Master YouTube to create a powerful marketing tool and drive business enquiries. An online YouTube training course delivered over 4 weeks.
YouTube Masterclass – Delivered on Zoom over Four Weeks
£295 per person
Early Bird Offer: £225 (save £70!) If you book your place before 9th February 2027
Do you want to use YouTube to attract new customers, grow your visibility online, and generate regular enquiries for your business?
In bite-sized chunks over four weeks, I’m going to show you how to use YouTube as a powerful marketing tool. You’ll learn how to set up and optimise your channel, create engaging videos that attract the right audience, and understand the simple strategies that will help you grow your subscriber base and turn views into real business opportunities.
This masterclass is designed for business owners, freelancers and small teams who want to:
✅ Get visible on YouTube without needing a huge budget or fancy equipment
✅ Build trust and authority in their industry
✅ Learn how to use YouTube to consistently attract new leads and customers
By the end of the YouTube Masterclass you will:
- Be confident in how to use YouTube to grow your business
- Have a fully optimised channel that promotes your services & helps people find you
- Understand what type of content your audience wants to see & how to structure it
- Know how to create engaging titles, thumbnails & descriptions to boost clicks & watch time
- Be clear on how to grow your subscriber base organically
- Know how to easily edit videos that you upload to YouTube
- Understand how to repurpose YouTube content for other platforms (Instagram, LinkedIn, TikTok)
- Know how to use your simple analytics so you can measure growth and spot opportunities
This online masterclass is going to help you:
🌱 Build your brand awareness
🌱 Stay visible to your ideal clients
🌱 Position yourself as the go-to expert in your field
🌱 Generate regular business leads through video marketing
The YouTube Masterclass will run over four weeks via Zoom (1 hour per week).
All sessions are recorded so you can catch up if you can’t make one live. After each session you’ll be given practical actions to complete before the next, with feedback and support available throughout the month.
Session Breakdown:
Session 1. Tuesday 9th March 2027, 9:30-10:30am
Getting Started with YouTube
- Why YouTube works so well for business lead generation
- Setting up and completely optimising your channel backend
- Understanding your target audience and what they are looking for
Session 2. Tuesday 16th March 2027, 9:30-10:30am
Content That Connects
- How to plan simple videos that attract the right viewers
- Structuring your videos to keep people watching
- Creating eye-catching titles, thumbnails, and descriptions that get clicks
Session 3. Tuesday 13th April 2027, 9:30-10:30am
Growing Your Channel & Audience
- Simple subscriber growth strategies (without paying for ads)
- How to edit your videos easily on a free account
- How to repurpose your videos across Instagram, LinkedIn, and TikTok
Session 4. Tuesday 20th April 2027, 9:30-10:30am
Measuring Success & Turning Views into Leads
- Understanding your simple analytics and what numbers to track
- The easy steps to turn video viewers into subscribers and inquiries
- Next steps to keep your channel growing smoothly
By the end of the training you’ll have an optimised YouTube channel, a clear content strategy, and the confidence to create videos that attract and convert your ideal clients.
Cost: £295 per person (Early Bird price £225 if booked before 9th February 2027)
Places: Limited to 10 delegates. Sessions can be recorded if you can’t make them all
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