To be professional on social media doesn’t mean that your content has to lack your own personality. Far from it! Informal posts always land better with the reader as they’re more personable and come across as genuine and relatable.
Posts that are a bit ‘stiff’ and full of acronyms that no-one understands aren’t clever, they’re bland and they won’t resonate with your potential customers.
One of the most useful social media content writing tips is to write a post as if you’re talking to someone, this technique will stop people from scrolling. There’s lots you can ‘talk’ about too: what’s going on behind the scenes, what awards you’re up for, where you’ve been, who you’ve met and more besides. Not every post has to be about your product or service.
You can find loads of content tips here. https://socialmediaexec.co.uk/top-tips-for-social-media-content-in-2020/
Jill Bishop from CherryAid Marketing recently attended one of my LinkedIn workshops and has been taking on board all the social media tips that she learned! She recently sent me a message to say that one of her latest posts had reached over 28,000 people, she has less than 500 connections and her highest ever post had reached 2000, until now! And I can see why too – it’s pitched perfectly. Here it is:
https://www.linkedin.com/posts/gill-bishop_i-dont-often-blow-my-own-trumpet-in-fact-activity-6910593173153087488-KLMb