This will direct you to a list of companies in this sector. Go ahead and choose one, or even better, choose a few to see what they’re up to.
I chose one and this is what I looked for on their social media posts:
- I checked that they were current and active.
- I checked out the types of Facebook posts that they were creating.
- I checked to see which posts attracted the most engagement.
And this is the social media content that I found:
- They posted about keeping pets safe on bonfire night.
- They celebrated the success of an employee winning an award.
- They created a fab ‘Happy Diwali’ post.
- They talked about their latest blogs.
- They shared interesting articles about commercial insurance.
- They posted details about their service.
- They had their fingers crossed for students about to receive their A level results.
- They gave tips on what to do when it’s too hot to sleep.
These are great examples of social media content ideas. They weren’t using their Facebook Business Page as a tool for selling, in fact, some of their posts weren’t related to what they do at all – but they were relevant to their target audience.
Their social media posts provided information that was useful to their target audience, demonstrated their credibility, showcased their knowledge, and talked directly to the customer, giving them what they wanted to hear when it mattered the most.