It’s easy to become overwhelmed if you take on too much at the start. And it’s good practice to nail one platform first before heading off to start posting on another.
If at first your posts appear to fall on deaf ears, have a look at the content you’re putting out and ask yourself, ‘is this going to resonate with my target audience?’ If it’s a no, rethink the content.
Farah started off on LinkedIn. At first, like so many other people, she was a bit nervous about putting herself out there, even to the point that she didn’t like having a profile picture.
Why do we punish ourselves so much when it comes to social media? It’s incredibly common for business owners to worry about what others will think about their posts, or to worry that their spelling isn’t great, and to hate putting their faces to anything.
But guess what, perfection doesn’t matter, nor does what people think. As long as you stay true to yourself and your values, then you can’t go wrong.