If you want to know how to effectively advertise through Facebook & Instagram to generate more business, then this is the workshop for you.
About this event
***This workshop will be delivered over five days, an hour each day over Zoom video conferencing starting Tuesday 16 November 9:30-10:30am.***
If you want to know how to effectively advertise through Facebook and Instagram to generate more business, then this is the workshop for you (It’s the same platform and process to advertise on Instagram and/or Facebook).
If you are boosting posts rather than using the Ads platform or you’ve dabbled in Facebook Ads manager, but not had much success and don’t really know how it works then this workshop is for you.
Facebook Ads can be a bit daunting when you first open the application, but once you know your way around they can be utilised very simply and effectively.
With diminishing impressions on your organic reach for Facebook and more recently Instagram Business Pages, Facebook Ads are one of the most cost-effective ways of advertising your products/services.
This is what will be covered each day:
Session 1. Tues 16 Nov 9:30-10:30am
An overview of how the Ads platform works
Setting up Facebook Business manager
Identifying your target market
Session 2. Wed 17 Nov 9:30-10:30am
Creating a target audience
Understanding the different types of Facebook / Instagram Ads
Session 3. Thurs 18 Nov 9:30-10:30am
Creating campaigns with different Ad sets (different audiences)
Create your first Ad
Session 4. Fri 19 Nov 9:30-10:30am
Duplicating your ads to save you time
Testing different combinations of Ads to drive down the cost
Session 5. Tues 23 Nov 9:30-10:30am
How to monitor and measure cost-effective Ads
Testing and refining your Ads
Throughout the week, you will set up your own ads that go live on Facebook, Instagram or both. You will come away confident on how to create, edit and identify which ads give the best return on investment for your business.
It’s going to be a hands-on workshop, after each session you will go away with actions to implement and it will all be recorded so you can refer back to it.
The cost of this workshop is £195 per person and is limited to 10 people.
“Just completed Social Media Executive’s Facebook Advertising course and found it incredibly helpful. Becs took us though the process step by step over four online sessions so we had time in between to try it out and come back with any questions. It was a lovely group and Becs’ knowledge and expertise has helped me to feel more confident using Ad Manager, running campaigns and creating targeted audiences. I will definitely use Social Media Executive again in the future.” – Lindsay Colbeck, freelance PR consultant